Today's blog post at Return Path needs to be tacked to the front doors of every sender on the planet. It should be shouted from the rooftops in Florida and New York. I'd like to see it in the toilet stalls at CES, instead of porn. This will be the equivalent of the first book of Genesis in the new bible for senders trying to get on the good side of ISPs.

Seriously, read it. And if you're in the e-mail industry, go to MAAWG -- that's where the real work is being done these days.


(These opinions are, as always, entirely my own. Though this is obviously related to my current career, it does not necessarily reflect any position, stated or otherwise, which may be proffered by my employer.)